Campaign · Spring–Autumn 2026

Giant Adventures.

One landscape, three stories. Walk in the footsteps of Finn McCool from the Ring of Gullion, across the Mournes, to the shores of Strangford Lough.

The story

A landscape shaped by giants — and the people who tell their stories.

The Mournes were said to be carved when Finn McCool tore handfuls of earth from Ireland's heart. Where he stood became the Ring of Gullion; where he washed his hands became Strangford Lough. Giant Adventures is a six-month campaign that brings this mythology to life through three connected experiences: a storytelling walking trail, a season of family events at our museums and forest parks, and a flagship festival weekend in August.

The campaign supports Council priorities around increased dwell time, off-season visitation, and partnership marketing with Tourism NI's Embrace a Giant Spirit brand framework.

Suggested 2-day itinerary

Day 1 — Ring of Gullion
  1. 1Morning: Slieve Gullion summit walk
  2. 2Lunch: Ti Chulainn cultural centre
  3. 3Afternoon: Killevy Old Churches
  4. 4Evening: Finn McCool storytelling walk
Day 2 — Mournes to the Sea
  1. 1Morning: Mourne coastal trail, Newcastle
  2. 2Lunch: Annalong harbour smokehouse
  3. 3Afternoon: Castlewellan Forest Park
  4. 4Evening: Stargazing under the dark skies

Event highlights

Share the campaign

Pre-approved assets and copy for partners and influencers.

@visitmournes

When Finn McCool tore Ireland's heart in two, he left us this. A six-month season of Giant Adventures begins ⛰️ #EmbraceAGiantSpirit

2.4k128Share
@strangfordlough

Paddle the same waters Finn was said to walk through. Family SUP sessions all summer.

1.1k128Share
@ringofgullion

Storytelling, stargazing, summit walks. Our Giant Adventures programme is live.

986128Share

Campaign performance goals

Website traffic
+30%
vs. baseline
Social engagement
+40%
across channels
Click-throughs
25k
social → site
Bookings & enquiries
2,000
Q2–Q3

Are you a partner business?

Join the Giant Adventures programme — co-marketing, content distribution, and shared booking widgets.

Join the campaign