Council Dashboard
Tourism, Culture & Events — Performance
Demo view for Council teams. Mock data — illustrative only.
Website sessions
184,210
+23% YoY
Social engagement
62,540
+41% YoY
Social followers
48,920
+12% YoY
Click-throughs to site
29,847
+34% YoY
Monthly website sessions
Sessions vs. bookings/enquiries
2026
Social engagement by channel
Engagements in the last 30 days
Top-performing campaigns
| Campaign | Sessions | Conv. % | |
|---|---|---|---|
| Giant Adventures | 42,100 | 4.8% | |
| Mourne Coastal Food Trail | 18,400 | 3.6% | |
| Strangford on Water | 14,200 | 3.1% | |
| Museum Lates | 9,800 | 2.4% |
Event booking conversion
Across all bookable experiences
3.4%
+0.6 pts vs last quarter
Sessions28,900
Experience views9,210
Booking starts2,140
Bookings & enquiries982
Post-event report
Giant Adventures — May launch weekend
Auto-generated summary with KPI deltas and AI-assisted recommendations for the next campaign cycle.
Goal
+30% sessions
Target
Result
+38%
Achieved
Bookings
612
Above target
Press mentions
47
incl. RTÉ, BBC NI
AI recommendations
- • Storytelling walks sold out within 36 hours — consider doubling capacity for August and adding a second guide cohort.
- • 28% of bookings originated from Republic of Ireland traffic — increase Tourism Ireland co-marketing spend for the summer flight.
- • Mobile drop-off on the campaign page is high after the itinerary section — add an inline booking CTA and compress hero image.
- • Accessibility filter usage is up 64% YoY — prioritise tagging accuracy across museum events.
Content needing review
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